A 60-day pilot for Myoka Spas

Strategic GrowthPilot

Prepared for Kristina Bugaeva & Jean Vella · May 2026

The Diagnosis

Strong top of funnel. The leak is at the conversion layer — and that's the higher-leverage fix.

Where Myoka is strong

Multi-outlet brand with established treatment categories
Active social presence and an existing customer base on Zenoti
A new website and online booking layer in build
Real demand signal — enquiries are arriving

Where the funnel leaks

Enquiries arrive across five+ channels with no central inbox
Leads that don't book on first contact are rarely re-engaged
Each outlet runs independently — no shared pipeline view
Cost-per-booked-appointment is unknown, spend is on instinct

Driving more traffic doesn't fix the leak. Fixing the leak makes every euro of traffic worth more.

60 days. One hero treatment. One proven engine.

TheRecommendation

Before any multi-outlet system rollout, prove the model on a single hero treatment. Real performance data in 60 days. Then we scale on numbers, not on faith.

How It Works

Cheap-entry ads capture high-intent enquiries. The real sales conversation — and the real revenue — happens on the phone.

📱

STAGE 01

Ad Runs

Entry-offer hook — single session, trial, or consultation.

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✉️

STAGE 02

Lead Captured

Instant Meta form or landing page → straight into the CRM.

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🔔

STAGE 03

Outlet Notified

Email or SMS to the outlet team within 60 seconds with full details.

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💬

STAGE 04

Lead Nurtured

Parallel 15-day SMS & email sequence in case first call doesn't close.

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📞

STAGE 05

Phone Close

Outlet team calls back & upsells — packages, tiers, cross-sells.

The ad sells the entry. The phone sells the package. That's where the average order value lives.

You Film. We Edit.

No production crews. No studio days. A clean split that keeps the engine sustainable and outlet-authentic.

Your team · at the outlet

Receive shot list

Film on phone — 30 min

Upload via shared folder

2 short shoots per month. ~30 minutes each. Detailed shot list, scripts, and a how-to-shoot Loom + PDF — all provided.

Our team · in the studio

Creative brief

Edit to 7 verticals/mo

Copy, captions, launch

Up to 7 ad-ready vertical edits per month. Captions, motion, brand treatment, ad copy, audience strategy — all owned by us.

All you do: shoot when we ask. Everything else runs without you.

What's Inside

Eleven moving parts, fully built and run for you over the 60 days.

Included in the pilot

✓ Meta Lead Ads campaign on one hero treatment
✓ Conversion-tuned landing page, built & hosted
✓ Dedicated CRM platform with full team access
✓ Up to 7 edited vertical ad creatives per month
✓ Detailed shot list, scripts & how-to-shoot Loom + PDF
✓ 15-day SMS & email nurture sequence
✓ Real-time outlet notifications (email or SMS)
✓ Ad copy, audience strategy, creative direction
✓ Phone-callback brief: opening script + upsell framework
✓ Weekly performance dashboard & reporting
✓ Day-30 mid-pilot review · Day-60 close-out review

Not in pilot scope

✗ Custom booking integrations or website builds
✗ Migration of historical CRM data
✗ Multi-outlet pipeline split (Phase 1)
✗ Additional treatments beyond the hero (Phase 1)
✗ Google Ads or organic social management
✗ Inbound phone answering or receptionist services
✗ In-person training, on-site visits, or filming
✗ Loyalty or referral software builds

What You're Getting

If you bought each piece of this engine from a different supplier in Malta — this is what you'd pay.

Component	Standalone retail in Malta	Included
Meta Ads agency partnership Strategy, daily management, ad copy, creative briefing	€1,500 – €2,000 / mo	✓
Full CRM platform with team access HubSpot / Pipedrive / equivalent tier	€200 – €300 / mo	✓
7 vertical video edits per month Captioned, branded, ad-ready	€700 – €900 / mo	✓
Conversion landing page + lead automation Built, hosted, maintained	€400 – €600 / mo	✓
Strategic oversight & weekly reporting CEO-level review, performance dashboard	€500 – €800 / mo	✓
If bought separately	€3,300 – €4,600 / mo

Bundled into one pilot, run by one team, billed on one Stripe charge.

The Investment

Three components. No surprises. Stripe handles every charge.

Build

Engine setup

€4,250One-time

Landing page, CRM provisioning, sequences, brief docs, ad account setup, tracking, Stripe billing — built once, runs for years.

Billing50% on signature

Balance50% on go-live

Run

Monthly engine

€3,850Per month

Paid media, the CRM platform, 7 ad creatives per month, automation, reporting, ad copy, creative direction — all-inclusive.

BillingStripe, in advance

Lock-inNone · 60 days only

Reach

Your ad budget

€950 – €1,200Recommended / mo

Paid by Myoka directly to Meta. We manage every euro at 12% of spend — flex up or down on your call.

Management12% of spend

ControlYours · 100%

No hidden fees. No long-term lock-in. The pilot is two months. At Day 60, we scale or we stop.

The Timeline

From green light to live campaign in two weeks. Measured weekly from there.

1

Week 1 · Build

Hero treatment confirmed · Meta & CRM access granted · CRM sub-account provisioned for your team · Sequences and notifications configured · Shot list and brief for Shoot 1 · Landing page built.

2

Week 2 · Launch

Shoot 1 filmed and edited · Ad copy approved · Tracking verified · Campaign live by end of week.

3

Weeks 3–4 · Run

Live campaign · Weekly reporting · Shoot 2 produced · First creative iterations based on early data.

4

Day 30 · Mid-pilot review

Performance vs. targets · creative refresh decisions · audience adjustments · lead-handling compliance.

5

Weeks 5–7 · Scale

Best-performing creative scaled · audience expansions tested · Shoots 3 and 4 produced.

6

Day 60 · Close-out review

Full performance summary · ROAS & cost-per-booked-appointment by source · recommendation on Phase 1 rollout.

After the Pilot · Phase 1

Four discrete modules. Each individually priced. Each individually green-lit. No monolithic Phase 1 commitment.

Module A

Attribution Loop

One-way Zenoti → CRM sync via the native connector. Bookings auto-close the loop. Cost-per-booked-appointment measured end-to-end.

Module B

Multi-Outlet Pipeline

One pipeline per outlet. Each manager sees and owns their own leads. Per-location dashboards and weekly reporting.

Module C

Treatment Expansion

Replicate the proven engine for additional treatments. Same film / edit / launch pattern. Branched nurture per treatment.

Module D

Strategic Cadence

Monthly reports, quarterly strategic sessions with TGB's CEO, on-demand dashboards. The rhythm that compounds results.

Phase 1 quoted at Day 60, against your measured pilot data — not against industry averages.

One Treatment Becomes an Engine

The pilot stays narrow on purpose. The value lives in how this single campaign compounds.

1

Phone close on first callback

Outlet team upsells single session → multi-session package. The biggest immediate AOV lever — activated by the phone-callback brief we provide.

2

Package depth

5- and 10-session packages. Increases customer lifetime value and revenue predictability.

3

Tier up

Premium variants of the same treatment — better tech, longer sessions, higher margin. Same lead.

4

Cross-sell

Complementary treatments — laser to facial, body contouring to skin care. Activated in Phase 1 Module C.

5

Bundles & add-ons

Consultation + treatment + retail product bundles. Built into the nurture sequence post-booking.

6

Seasonal & event hooks

Summer skin, bridal prep, back-to-school cycles. Pre-built into the campaign calendar from Phase 1 onward.

Sixty days from green light to real numbers.

Let'sStart.

Confirm your hero treatment, grant Meta access, point the landing-page subdomain. We kick off Week 1 the day after.

Stephen Ellul — Founder & CEO

stephen@thegrowthbully.com · Reply to confirm

The Growth Bully Ltd · First Floor, London Office, Triq il-Monsinjur Dandria, Msida MSD 1320 · Proposal valid 14 days from issue

Myoka × TGB